Web Design · Product Story
AOV.ai Growth Platform
Company
AOV.ai
Timeframe
2025
Role
UX/UI Design — Website
A responsive marketing website that turns a broad suite of upsell products into one clear promise: help Shopify merchants grow order value before, during, and after purchase.
The Brief
AOV.ai serves merchants with different store sizes, goals, and levels of product knowledge. The website needed to explain the ecosystem quickly, make individual apps easy to discover, and build enough trust to move visitors toward installation or a conversation.
A system built to scale
I reorganized the story around merchant outcomes rather than internal product categories: establish the promise, show the product in context, prove how it works, then route visitors toward the most relevant app. A warm neutral canvas keeps dense product UI approachable, while a modular card and color system lets inner pages grow without losing rhythm.
