Web Design · Motion System
Avada Digital Ecosystem
Company
Avada
Timeframe
2025
Role
Web Design + Motion
A website and motion system for a multi-product Shopify ecosystem — designed to make the brand feel unified without flattening the personality of each app.
The Brief
Avada spans conversion, marketing, loyalty, support, SEO, and accessibility. The experience had to communicate the scale of the ecosystem, guide merchants through the customer journey, and give every product a recognizable place inside one brand.
Website Design
The website is structured to walk merchants through a discovery journey — from inspiring hero, to app showcases, through social proof, to final CTA. Each app (AOV, Chatty, SEO, Joy…) has its own visual identity while staying consistent within the shared design system.
Motion & Animation
Motion explains relationships that static screens cannot: apps enter as a connected ecosystem, feature states reveal in sequence, and supporting illustrations guide attention toward the product story. Every sequence follows the same timing and easing language so movement feels like part of the brand, not decoration.
Tools & Craft
The workflow starts in Figma, where wireframes and visual design are built as a shared component system. Motion is composed in After Effects and prepared for lightweight web delivery through Bodymovin/Lottie where the sequence supports vector output. This keeps the design and motion systems connected through handoff and iteration.
