Motion Design
Intro feature PDF Invoice
Company
Avada
Timeframe
2026
Role
Motion Design
pdfInvoice is a Shopify app built for merchants who need professional, automated invoicing — serving B2B sellers and high-volume B2C stores across Europe.
The Brief
Goal: drive new installs on the Shopify App Store listing. Format: animated explainer video with voiceover. Length: 60 seconds. Audience: B2B merchants and high-volume B2C sellers in Europe facing new e-invoicing compliance requirements.
Moodboard
A tight problem-solution arc — pain point → solution → features → CTA — scored with minimal modern electronic music that builds into the feature reveal, and carried by a professional, high-energy voiceover that keeps viewers watching through the full 60 seconds.
Tool Use
Produced entirely with Claude and Remotion — a code-first motion pipeline that replaces traditional After Effects work. Claude writes scene layouts, animation curves, and timing directly as Remotion React components, while I direct the creative decisions and fine-tune the output. The result: what normally takes days of manual keyframing compresses into hours. Every edit is a prop change away — no re-rendering compositions, no hunting for layers — so iteration stays fast from first draft to final export.
